About Startup
Shatabdi Properties, a premier real estate business based in Kanpur, specializes in building and selling luxurious bungalows and retail properties. Known for their commitment to quality and attention to detail, Shatabdi Properties caters to customers seeking elegant living spaces and high-value commercial real estate.
With a focus on redefining luxury and functionality in real estate, Shatabdi Properties has positioned itself as a trusted name in the Kanpur real estate market.
Problems They Were Facing
Despite their expertise in real estate development, Shatabdi Properties faced several challenges in scaling their sales and expanding their market presence:
- Limited Sales Team Efficiency: Their existing sales team lacked the training and strategies needed to maximize conversions.
- Low Online Brand Visibility: With an increasingly digital-savvy audience, the lack of a strong online presence limited their ability to attract and engage potential buyers.
- Rigid Payment Models: Traditional payment plans posed challenges for middle-income buyers who needed more flexible options to purchase premium properties.
- Limited Word-of-mouth Growth: Without referral programs, there was untapped potential for leveraging satisfied customers to drive additional sales.
Impact We Helped Them To Achieve
With Shivam Pal and First500days’ strategic input, Shatabdi Properties achieved remarkable growth:
- Boosted Sales Performance: Implemented new strategies that significantly increased property sales, attracting a broader customer base.
- Enhanced Brand Presence: Developed a strong online presence, making Shatabdi Properties more discoverable to potential buyers.
- Innovative Payment Schemes: Introduced the 2% Scheme, inspired by Rizwan Sajan’s 1% model, making premium properties more accessible to buyers.
- Increased Customer Referrals: Launched a successful referral program that tapped into satisfied customers to drive new leads and sales.
Strategies and Frameworks We Used to Help Them
- Building a Strong Sales Team:
- Conducted training programs to enhance the skills and efficiency of the sales team.
- Introduced performance metrics and incentive structures to motivate and align the team with sales goals.
- Improving Online Brand Presence:
- Developed a comprehensive digital marketing strategy, including social media campaigns, search engine optimization (SEO), and paid advertisements.
- Designed a modern, user-friendly website to showcase properties and provide a seamless customer experience.
- Introducing the 2% Scheme:
- Adapted Rizwan Sajan’s innovative 1% model into a localized 2% scheme tailored to Kanpur’s market.
- Enabled buyers to own premium properties by paying 2% of the property value monthly, reducing the financial burden and expanding the customer base.
- Launching a Referral Program:
- Created a structured referral program offering incentives for customers who referred friends and family.
- Leveraged satisfied customers to act as brand ambassadors, increasing trust and sales.
- Customer-Centric Engagement:
- Organized open house events and property tours to give potential buyers a firsthand experience of the luxurious offerings.
- Established a dedicated customer support team to address queries and build long-term relationships.
Through these tailored strategies, Shivam Pal and First500days transformed Shatabdi Properties into a sales powerhouse, setting them up for sustained growth and market leadership in Kanpur’s real estate sector.
