From Vision to $100K ARR: UnchaAi, an EdTech Platform

About UnchaAi

UnchaAi is an innovative EdTech platform dedicated to transforming how students prepare for competitive exams and learn in school. The platform connects IITians and Medicos with JEE and NEET aspirants, offering expert guidance and personalized mentorship. Additionally, UnchaAi provides 1-1 online tutoring for students from grades 6 to 12, ensuring they excel academically with tailored teaching methods. With a mission to bridge the gap between high-quality educators and ambitious students, UnchaAi has rapidly become a trusted name in the EdTech space.

Today, UnchaAi boasts a thriving business model with a $100K ARR, 30K YouTube subscribers, and a record of helping 5000+ students achieve their academic goals.

Website: unchaai.com
YouTube: youtube.com/@UnchaAI

Problems They Were Facing

When UnchaAi began its journey, the founders encountered several challenges:

1. Lack of a Clear Business Model: While they had a vision to connect students with expert mentors, they struggled to create a sustainable and scalable business model.
2. Building Credibility in a Competitive Market: Establishing trust among students and parents in an overcrowded EdTech space was a significant hurdle.
3. Low Online Visibility: Despite its efforts, UnchaAi faced difficulties growing its digital presence and attracting traffic to its platform.
4. Operational Inefficiencies: Managing 1-1 tutoring and mentorship at scale required streamlined processes, which they initially lacked.

Impact We Helped Them Achieve

Under the guidance of Shivam Pal and the expertise of First500days, UnchaAi achieved transformative results:

• Revenue Growth: Successfully scaled the platform to generate $100K ARR through a recurring revenue model.
• User Growth: Expanded their reach, helping 5000+ students excel academically and professionally.
• Enhanced Digital Presence: Grew their YouTube community to 30K subscribers, driving organic traffic and building a strong brand identity.
• Operational Excellence: Implemented systems and processes to manage tutoring and mentorship effectively at scale.
• Sustainability: Built a sustainable business that balances growth with consistent delivery of high-quality services.

Strategies and Frameworks We Used

To overcome these challenges and achieve success, First500days employed the following strategies:

1. Defining a Scalable Business Model:
   • Designed a recurring subscription-based revenue model tailored to the target audience.
   • Introduced tiered pricing to cater to diverse student needs, from basic mentorship to premium 1-1 tutoring.
2. Brand Positioning and Credibility Building:
   • Developed compelling marketing campaigns emphasizing the expertise of IITians and Medicos.
   • Created impactful success stories of students who achieved their goals with UnchaAi, establishing social proof.
3. Content Marketing & Digital Strategy:
   • Launched a content-rich YouTube channel, providing free value-driven lessons to attract and engage students.
   • Implemented SEO strategies to enhance online visibility and drive organic traffic to the platform.
4. Streamlined Operations:
   • Built a robust tech-enabled system to manage tutor-student interactions, scheduling, and feedback collection.
   • Introduced performance metrics to ensure the consistent quality of teaching and mentorship.
5. Community Engagement:
   • Fostered a community-driven approach by organizing webinars, Q&A sessions, and live classes.
   • Encouraged student reviews and testimonials to strengthen trust among prospective users.

Through these tailored solutions, Shivam and First500days helped UnchaAi emerge as a leader in its niche, turning their vision into a thriving and impactful business.