For Business it’s never too late to start!
In today’s ever-evolving digital landscape, hundreds of digital tools and platforms are at every man’s disposal to start growing your business and get a real shot at achieving success from the comfort of your home.
One common misconception many budding entrepreneurs have is that scaling their business to seven figures requires moving mountains. However, this is far from the truth. The following ten strategies can help budding entrepreneurs hold the key to their successful store!
Rinse and repeat
- Create a plan
- Pick a skill
- Buy a course
- Create a business, the quick way
- Give a free audit
- Nail the call
- Close the deal
- Get paid to learn
- Leverage results
Today, in this post we will take a look at 10 guiding principles, or as we better put it, the 10 Startup Commandments to scale your company from zero to one.
1. Create a plan
Planning and the metrics involved in setting up a business might seem an uphill task, but that’s the base for building the megastructure.
A basic yet effective plan is a good strategy to set up things for an efficient project follow-through. Dreaming, Planning, and developing a routine to be duly followed is almost half the job done.
It is widely believed 90% of success is how you do things rather than what you do. Believing in the process is the real key out there.
2. Pick a skill
After having a detailed and practical roadmap, pick a valuable skill like web designing, copywriting, email marketing, etc. (or skills) according to your interests that may prove handy in your journey, and work your way through the rigid work ladder. You can always acquire more skills, and you must, but adapting and upscaling some basic skills into your setup makes things way easier.
3. Buy a course
You needn’t have to be an expert about everything out there, but upscaling your thought processes with some relevant nit-picks is certainly a benefitting task. Pick a course, preferably through some reputed instructor, to equip yourself with some crucial knowledge quickly, rather than surrounding yourself with many Youtube videos and getting overwhelmed. You’d cover your money later, so optimizing yourself with some reliable information would be fine.
4. Create a business, the quick way
Once you understand the skills well, getting off the blocks quickly is vital. You needn’t have a fancy website, a cool logo, or business cards immediately to get your business up and running; instead, you need a domain name and a custom email ID at that initial juncture. Everything else will be available for your business at later stages.
5. Give a free audit
You won’t be selling your product to the masses straightaway. Get into the habit of cold calling, mass Direct messaging, and other modes of mass communication. Get in touch with them, add value to their life, look, and be approachable. Send enough free audits, and you’re sure to land some calls to advance to the later stages of your business journey as an entrepreneur.
6. Nail the call
Now that you have progressed to this stage, your first and foremost focus should be to demonstrate expertise, give more tips, highlight pain points, and show your potential customers how you have it in you to fulfill a gap that they still need to fill.
Once you do that well enough, you are good enough to close that call, and the key is to be a thorough professional out and out.
7. Close the deal
Once you have pitched the deal, it’s time to close it. It would be better to optimize for better client acquisition rather than profit. Offer your customers a friendly yet reasonable discounted rate, and to top it off, a performance-based payment to show that you are affordable and care about their financial expenses too. De-risk at this stage, as getting some clients is a better prospect rather than being too muggy about the money.
8. Get paid to learn
This sounds very tempting and almost ungettable, but you must use this virtue of the startup business model to your benefit. The first customers you deal with are more than just your buyers. They’re the ones who’ll help you to scale your business and learn the way through to advance your skills and hone your craft.
9. Leverage results
Soon you’ll earn results for your clients; the onus is on you to capitalize on that. The quickest way to scale up at the beginning is to leverage the success of your first three clients.
It could be achieved mainly by Building case studies, getting testimonials from them, and asking for referrals.
10. Rinse and repeat
You have your skillset sorted; you have the self-beliefs, and you built case studies and got testimonials and referrals, so this is the time to revert to step number 5 and level up the proceedings by booking more calls, converting more prospects, and charging a higher price point, which eventually means you are scaling up.
This sort of cycle self-repeats, and its snowballing effect makes things easier, with results coming, prices increasing, and gradually the prospects look convincing enough.
So now you’ve got the roadmap, but you should note that things are easier said than done, and you need to stick around and have supreme self-belief and dedication to succeed in the long run.
Congrats! You now know the pitfalls and what to focus and what not to!